Signing up fresh talent at the start of their careers is always exciting for us and them. When we begin to represent an artist with as much potential as Katarina Voloder we get excited on behalf of commissioning clients, just thinking about all the possibilities.
Originally from Germany, Kat now lives in London where she graduated with a Diploma in Art and Design from Camberwell before recently gaining a bachelor’s degree in Fashion Illustration at the London College of Fashion.
While there, the Body Shop challenged students to come up with a look for their Brush With Fashion project, for their 2011 Spring/Summer Make Up. The judges selected Kat’s and her work was the star not just of product packaging, but the theme of the catwalk show.
Kat has also started making a name for herself with other collaborations: Company Magazine, Vogue Russia, Maria Luisa Paris, Nine West and Roger Vivier.
We call the work our artists do in partnership with product designers and interior decorators ‘Applied Illustration’ and Kat is passionate about the genre: "I love the interplay between art and design in luxury and bespoke as well as mass marketed goods. With fashion, furniture, kitchenware, technology, cosmetics, drinks… illustration can enhance the end result."
Kat’s self-professed obsession with shape and texture and her use of intense colour are only parts of what makes her work so distinctive. Combining found imagery with drawing and printing, her experimental style goes beyond multi-media and she’s relishing all challenges from creatives – whether in advertising and marketing, communications, publishing or product design.