Extrablack design and Lion contacted highly talented artist Chris Nielsen to work on a bunch of new playing cards, banners, interiors etc. for the delicious James Squire range of beers. James Squire was a convict, thief, rogue and all-round fun guy who was transported to Australia on the First Fleet and ended up being put to rest with the biggest funeral ever held in the colony.
Extrablack mentioned that they loved the look of Russian prison tattoos and suggested that would be a good starting point. It just so happened Chris actually had a huge folder of these on file as reference just waiting for the perfect assignment to come along so it was a job that was meant to be.
Check out the results below – a stunning project!