Jon Rogers’ Award-Winning Guinness Extra Cool Artwork Brought to Life for Summer

Jon Rogers has been reviving his award-winning artwork from AMV BBDO’s Guinness Extra Cold campaign. Originally from the year 2000, the series featured a number of cool objects reimagined as pints of Guinness Extra Cold – a desk fan, fridge-freezer, fire bucket, nipple, iceberg and lolly, beautifully put together by Jon.


The minimalistic ads proved very popular and won a number of awards, including the Cannes Lions Press Silver, The Augustus Martin Award for Best Use of Illustration at the Campaign Poster Advertising Awards, Silver at Clio and a D&AD Yellow Pencil. This year, AMV and Guinness are bringing the campaign back, with Jon’s fan and fridge transformed into animations.



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