Designing and illustrating vintage style maps for cats is not a usual job for veteran illustrator Dave Hopkins, but he took the challenge in his stride, and working closely with the AMV team he came up with some fun and creative ideas. The set of three maps for cat food brand Whiskas have been entered for Cannes awards – so here’s hoping there are some cat lovers on the judging panel!
The ad has already been selected as Creative Review’s Ad of the Week:
“Whiskas has released a totally charming new press campaign, which features maps of a living room, kitchen and garden that have been charted from a cat’s point of view. The work, by AMV BBDO, is our Ad of the Week.
Surprises in the cat food advertising sector are in short supply, which is what makes this campaign particularly appealing. Gone is the bright pink branding that we normally associate with Whiskas, along with the glossy photographs of plump and healthy kitties, and instead these ads are created in the style of old maps.”
See the full post over on the Creative Review Website.
See maps and more in Dave’s portfolio.